Marketing Plan

Marketing Plan | Buzz Kill Pest Control

1. What makes us unique? Completed.
2. Understand your ideal customer. Completed.
3. Build a pest control website. Completed.
4. Build a Google business page. Completed.
5. Make your message benefits focused. Completed.
6. Optimize review acquisition strategy. Completed.
7. Build an email marketing strategy. Completed.
8. Content marketing strategy through blogging. Completed.
9. Provide quality service. Completed.
10. Setup a referral program. Completed.
11. Paid advertising. Google, Facebook, Nextdoor, maybe LinkedIn. Completed.
12. Visit Target Specialty Products, 5753 W 85th St. Completed.
13. Business Credit Card. Completed.
14. Hire small business accounting firm. JR Helms. Appointment on 2/10/2025. Completed.
15. Fix custom domain emails going to spam. Completed.
16. Add steam cleaning and Aprehend to bed bug treatment plan. Completed.
17. Create separate pages for services. Completed.
18. Geotag all photos used on website, social media, and GMB using https://tool.geoimgr.com. Completed.
19. Get listed on Aprehend website. Completed.
20. Implement video marketing on Youtube. Created channel on 1/27/2025. In Progress
21. Networking. Joined IPMA. Join Chamber of Commerce. In progress.
22. Door-to-Door sales. Defer until Spring.

Important Links | Buzz Kill Pest Control

1. Pest Control Trends
2. FB Pixel Opt-Out
3. Every Door Direct Mail (EDDM)
4. SEO Performance Predictor
5. AI Podcast Matcher
6. Local Search Index

Pest Seasons | Buzz Kill Pest Control

1. October 15th - April 1st: Mice
2. March 15th - June 30th: Ants
3. June 1st - June 30th: Spiders
4. June 30th - October 15th: Fleas